An in-depth understanding of each available user research method in Discovery and the appropriate situation to use each method. It includes the opportunity to practice some of the key methods and receive feedback. We cover:

  • interviews – face to face, phone and online, how to write and use a topic guide, capturing findings. Practice interviewing and receive feedback.
  • user journey mapping – understand what user journey mapping is, how to do it, when to use it. Practice developing a user journey map from an interview.
  • observations – how to conduct observations, observation guides, capturing findings. Practice observing and receive feedback.
  • ethnography, card, sorting, diary studies, dyads, groups – we’ll run through what each methodology is and how to set up and run a research project using them.
  • research methods not appropriate for discovery – why surveys and usability aren’t appropriate in discovery and how to explain to stakeholders why.
  • sampling – different methods of sampling participants for discovery including using a recruiter, pop up research, snowball sampling and using data you already hold.
  • research ethics and data – including informed consent, recording and holding data on participants

Your researchers will leave the session with a thorough understanding of the basic methods to run user research in Discovery, and have had the opportunity to practice and receive feedback on some of the most commonly used methods.