User research

There are so many different ways to go about user research; not every method will work for every project. Don’t worry though, we’re the experts and we will help you figure out exactly what you need to get your delivery off the ground. Our number one piece of advice? Start with user research. Build nothing until you’ve at least begun to understand your users and what problems you are trying to solve for them. Not your ideas about what their problems are. Their actual problems.

If you’d like to know more about Inquire Works’ approach to user research, email or call us.

A group of users working with post it notes on a white board during a use research workshop

“Inquire Works helped us challenge a recommendation we sensed wasn’t right. Nat and Allon came to this without preconceived ideas and quickly designed and conducted a thorough research exercise that helped us successfully provide user-needs focussed alternatives to what had been proposed.”

Chief Operating Officer

Independent Regulator

Inquire Works’ primary user research methods

We never limit ourselves to a set menu of user research methods, we always choose the techniques and approaches that are most likely to get to actionable insight and user needs as quickly as possible. Our methodology enables robust delivery decisions based on sound evidence. We have our frequent ‘go to’ methods – sketched out below – and we can share some of our more innovative techniques if you’d like to talk more about user research.

1-2-1 interviews

Like contextual research, 1-2-1 interviews help us to understand your users’ needs, but in a more formal research setting. 1-2-1 interviews also fit at the beginning of a project and help us to understand your users’ attitudes and beliefs, often using a dedicated...

Group interviews

Service development is tricky. Scary blank pages or current services that miss the mark. Co-design brings people together – users, designers, product managers – to get ideas about what to build. We get the right people together and help work out what your service...

Contextual research

Speaking with and observing your users in their natural, everyday environments means their responses and actions are more natural and in insight is more accurate.. Contextual research generates the most valuable insight at the beginning of a delivery.

Journey mapping

User journey mapping can be useful at any point in a service’s lifecycle, but is often most helpful at the beginning of a delivery. We will work to understand your customers’ journeys, looking at each point at which they interact with your business from start to...