Once you get real users using your service whether people can complete the task they came to your service to do. The best way to do this is to monitor how people are behaving, and find out why they behave like that. This could be for a new service, or for a current service thats not working as well as you hoped. We can help spot problems, figure out how to fix them, and find out how successful the improvements are.
Once a prototype or an idea for a service has been mocked together or has been built, usability testing allows us to spot major usability issues. By setting up and observing user scenarios, we are able to identify where improvements may be necessary or where the service just doesn’t work. It is about getting something in front of your users as soon as possible to see whether or not it works: the sooner the better (even if it’s just sketches on a sheet of paper).
We can help to build a robust survey that will help you get to the bottom of what your users really think about their experiences with your business from start to finish. This can help to identify where your end-to-end service may need improvement, or may need a new service building in.
Multivariate and A/B testing
We will work on live sites to monitor how your users are interacting with your services. By funnelling users to different versions of the service, we will use quantitative data to work out what’s working best and how to improve and refine your users’ experiences with your business.